Last date to submit abstracts : 12 - 08 - 2023 Abstracts to be mailed to : nationalseminar23.english.shec@gmail.com
About the concept
Visual culture facilitates an interdisciplinary study where a cultural text is analysed within the conceptual framework of the intersectionality of art history, humanities, physical sciences and social sciences. Visual cultural texts can be drawn from a wide variety of discourses in everyday practice like landscape, architecture, photography, painting and sculpture, television, film, advertisement, fashion, graffiti, and so on. Though the primary focus of visual culture is on its production, intention and reception, the ideological implications of its visual effect emerge from the political act of seeing conceived as a tension between the visible object and the thought process of the viewer. Visual culture can be effectively appropriated as a medium to communicate information and messages through figures and images, the visual appeal of which is culture specific rather than universal. As people are inclined to decode the messages from the emotional contents of the images rather than the thoughts they are laden with, the organization and stratification of the visual images affect their interpretation. Therefore, the orientation of the images in the public sphere reflects the structural organization of the cultural community, or the state at large. Visual culture has become an inhospitable terrain where dissenting voices are stifled through visual aggression taking place in the fast paced cellular culture and penetrating social media. The rapidity with which the visual has overtaken the oral and the written, and the pervasiveness of the visual in the public sphere from the streets to television screen lead to an unprecedented situation where the visual has become the political. This tendency assumes great political significance in liberal democracies like India where the visuality of iconic images retrieved from the cultural past, both remote and recent, is appropriated to redefine nation as well as culture. Visual culture refers to the tangible or visible expressions that represent the collective identity of a people in terms of both visuality and latent ideology. In this regard, visuality canbe differentiated from vision: the latter refers to the physiological perception leading to psychological transference whereas the former indicates the perspective from which certain cultural artefacts are made visible to informed viewers. While vision is confined to a sensory experience, visuality is a conscious political act of making objects visible to an audience.
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